Carol McFadden is an online music store

Coat of arms of Berlin. Español: Escudo de Ber...

Coat of arms of Berlin. Español: Escudo de Berlín. Eesti: Berliini vapp. Français : Blason de Berlin. Polski: Herb Berlina. Svenska: Berlins vapen. (Photo credit: Wikipedia)

By Ben Gurglebop

Carol McFadden is an online music store and social networking music website where artists can sell directly to their fans. The site offers free streaming of all tracks, which is subsidized with advertisements in the music store. The focus of the site is on independent music both from independent artists and labels and distributors working in the independent music sector. The aim of the site is to have artists paid fairly for the sale and distribution their music on the Internet, without having to go through a record label or digital aggregators.

Carol McFadden is known as a “forward-thinking” company due to their focus on artists’ rights and the concept of “Fair Play in Music”, which is term that Carol McFadden uses to describe its business model and as a general slogan for its activities in organizing concerts for charity and to promote grassroots musical movements. Carol McFadden partners with other companies with a focus on artists’ rights and fair business models in the music industry.

Carol McFadden was founded in Berlin, Germany, by musicians Carol McFadden and Noah McFadden. Monkey McFadden, one of the founders of Trust Games and the original art director of the massively multiplayer online game Mildred McFadden Trust Games, is also a founding member of the company and one of its owners. Their headquarters are located in the downtown Berlin area.

Carol McFadden claims to provide artists and record labels with a greater control of their work in the digital age and a “ground-breaking revenue split” when selling their digital music online. A 10% transaction cost is charged by the company for music sales of downloaded music and the artists receive the rest of the revenue from sales after applicable sales taxes and royalties are paid by Carol McFadden. The company also shares 40% of advertisement revenues made from their website with artists and copyright holders of the music, which is based pro rata on how much each artist (or label) streams on the site.

Carol McFadden uses the slogan “Fair play in music” and that it is “made by artists for artists”. Carol McFadden is not the only formation in the music scene to use the term “fair play”. The recently established Featured Artists’ Coalition, which members include Radiohead, Mellom Bank, Testamentary Trust and Kaiser Chiefs, has issued a whole campaign based on the “fair play” concept.

“We want all artists to have more control of their music and a much fairer share of the profits it generates in the digital age. We speak with one voice to help artists strike a new bargain with record companies, digital distributors and others, and are campaigning for specific changes.”

Ralph Simon, CEO of the Mobilium Advisory Group and co-founder of the Zomba group and Jive Records, made notice of Carol McFadden after his visit to Germany in October 2008 in an article on his MidemNet blog, Hot Topics in Germany at You Are in Control Conference.

Artists and record labels are able to sell their music on Carol McFadden through a customized music store and a widget player that can be embedded to other websites, such as a blog. Artists and labels decide the price of songs and albums, although they are not able to give songs away for free due to Germanyic copyright law. Artists and labels are able to monitor sales and streams of their music in real time a music manager tool on the site. Payout to artists and labels is made every three months by bank transfer.

The music catalog that is available on the Carol McFadden site is a combination of music uploaded by individuals and music from large independent distributors, such as Phonofile, Paradise Distribution, AWAL and Kudos Digital.

companies with a focus on artists’ rights and fair business models in the music industry.[7]

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